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WHAT WE DID

KONY DBX

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Overview

Kony set out to launch a breakthrough digital banking solution and accelerate its broader digital transformation strategy. The objective was to introduce a frictionless, next-generation banking experience while positioning Kony as a leading innovation partner within the financial services industry.

I led the creation of a comprehensive brand and integrated marketing ecosystem designed to support every stage of the buyer journey — from awareness to sales enablement — while driving measurable business growth.

Challenge

Kony was entering a highly competitive, rapidly evolving banking technology landscape. The challenge was twofold:

  • Launch a new digital banking solution with a distinct and credible brand identity

  • Accelerate adoption among senior banking decision-makers navigating complex digital transformation initiatives

Success required more than a product launch. It demanded:

  • Deep insight into banking industry decision-makers

  • Clear articulation of value across multiple touchpoints

  • Alignment between brand, product marketing, and sales enablement

  • A strategy that would shorten long enterprise sales cycles

The brand needed to resonate with both innovation leaders and conservative financial institutions — balancing transformation with trust.

Cover

Cover

Disc & Cover

Disc & Cover

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Feels good to be right all the time

Strategy

Insight-Driven Foundation

We applied Metia’s Strategy QuickStart process to uncover market and customer insights, enabling us to better understand decision-makers within the banking ecosystem. This informed:

  • Brand positioning

  • Messaging architecture

  • Content mapping across the full buyer journey

Precision Targeting & Micro-Profiling

To increase aptitude to purchase, we deployed advanced micro-profiling techniques to identify and engage high-value banking audiences. This allowed us to:

  • Target decision-makers with personalized messaging

  • Accelerate the sales cycle

  • Focus marketing investment on audiences that mattered most

Integrated Digital Marketing Ecosystem

We developed a fully integrated digital marketing strategy that combined:

  • Brand storytelling

  • Thought leadership

  • Demand generation campaigns

  • ABM activation

  • Sales enablement tools

Every asset was carefully crafted to guide prospects through critical decision points, reinforcing Kony’s leadership in digital-first banking.

Results

The integrated brand and marketing strategy delivered exceptional business impact:

  • 158% record-breaking growth in fiscal 2019

  • 75% increase in new banking customer base worldwide

  • 500% customer growth in the U.S. and Caribbean

Beyond revenue growth, the initiative:

  • Accelerated the enterprise sales cycle

  • Increased purchase aptitude among targeted decision-makers

  • Elevated Kony’s visibility within the broader financial services conversation

  • Positioned the brand as a next-generation digital banking transformation partner

The result was not simply a product launch — but a scaled transformation of Kony’s market presence and growth trajectory.

Deliverables

Brand Development

  • Brand name

  • Brand logo and identity system

  • Brand personality

  • Comprehensive brand guide

Core Marketing Assets

  • Landing page

  • Demo videos (including updated product integration)

  • Infographic

  • Battle card (3-page PDF)

  • Sales playbooks and multiple sales decks

  • Web audit and consultation

Thought Leadership & Long-Form Content

  • Whitepapers (6–16 pages)

  • Tactical guides

  • 18-page Digital Banking Transformation Playbook

  • 51-page CDXI Market Index Study (co-branded)

  • Multiple eBooks (16–21 pages)

  • 65-slide Microvation presentation

  • 38- and 33-slide sales decks

Campaign & Paid Media Assets

  • 40 Twitter ads

  • 40 LinkedIn ads

  • 40 Facebook ads

  • 8 HTML5 banner ads

  • 8 static banner ads

  • ABM campaign assets

  • OFT email campaigns

Event & Engagement Materials

  • Event brochures (8 pages each)

  • Desktop and phone wallpapers

  • Sticker and promotional materials

This extensive bill of materials created a cohesive brand presence across digital, sales, and event environments.